Doing some work for a client with a fairly new site recently, I noticed their home page has a toolbar PageRank of 7, and they achieved that almost entirely by having a site-wide link on a PageRank 9 website. Finally, now that have I seen enough cases like this, I think it’s possible to estimate the answer to the question “How many links do I need?” for many situations. This posting will detail the anecdotal data I’ve seen, and then give tables that can be used to estimate what a page’s toolbar PageRank will become if you obtain a link from a high-PageRank site, and also how many links of which type you need to move up one level of PageRank. Read on »
Archive for November 2011
The very natures of Paid Search and Organic Search may seem different, but they are actually substantially similar. Most folks specialize in one or the other, but comparatively few excel in both. This has resulted in a severe lack of cross-pollination between the two fields, other than in the area of keyword research.
Where overlap exists, we can leverage learnings in one field to understand the other, provided we’re mindful of their differences. One of the landmark papers on Paid Search was a Google paper called Predicting Bounce Rates in Sponsored Search Advertisements; here we’ll ruminate on the similarities and differences between the two fields and see how we can apply the key finding of that paper to the field of Organic Search. Read on »
Create lots of optimized, keyword-targeted content on your website, make sure it can be spidered, and get numerous high-quality links to it.