Archive for April 2012

A few years ago, I included a contributed piece on how Tumblr was becoming an absolute monster in the marketplace.  Since then, Tumblr was acquired by Yahoo and has grown even bigger since.  This contributed piece by Amy Williams is a great overview of how businesses can take advantage of Tumblr; also in the near future I will detail how she contacted me and convinced me to accept this piece – it makes a great case study of link-building done right. – Ted Read on »

Optimization of Design Can Lead to *Big* Wins

Optimization of Design Led to a BIG Win

If you want to “Bring Back the SEO Cup”, you would do well to emulate the folks who designed and built the “Stars and Stripes” yacht back in 1986 and ensure that your website has a highly optimized design.

There are a number of SEO design principles for website architecture that have been extensively written on in the industry, including “Mapping Keywords to Content”, “Siloing”,  “Keeping Your Website Shallow”, “PageRank Sculpting”, and “Internal Anchor Text Sculpting”.  These principles are important because although you may not be able to control how much the outside world links to you, how your website is organized is completely under your own control, so you should take full advantage of your options in designing it.

This article will walk through the theoretical basis of each, so you can understand not only how to apply these principles, but *why* you should.

*Shout-out to my father, Dave Ives, who wrote an early Fast Fourier
Transform computer program that ended up being
used to help optimize
the hydrodynamic design of the Stars and Stripes ’87 – great work Dad!

Read on »