I was driving back from New Hampshire yesterday after hiking to the top of Mt. Jackson with a Scout Troop, when I saw a U-haul truck with a very interesting advertisement on the back. You can click on the picture to enlarge it – it’s an ad for a partner of U-Haul called “eMove”…the URL it gives is findmovinghelp.com. I don’t fully understand the relationship between the two companies, but this advertisement was *clearly* designed by an online marketer.
In fact, it looks like a perfect paid search landing page. Which isn’t a bad idea perhaps; I am no expert in outdoor advertising, but human nature is probably largely the same in front of a keyboard as it is in front of a dashboard.
Many principles ought to apply as best practices for *both* outdoor advertising and online advertising. Let’s dissect this ad and see what we can learn. Read on »