Archive for Ted Ives

I was driving back from New Hampshire yesterday after hiking to the top of Mt. Jackson with a Scout Troop, when I saw a U-haul truck with a very interesting advertisement on the back.  You can click on the picture to enlarge it – it’s an ad for a partner of U-Haul called “eMove”…the URL…»

Commenting in a thoughtful manner can be a great way to engage with your audience and peers, build links, and even garner click-through traffic.  I’m *not* talking here about spamming WordPress blogs with thousands of auto-generated comments using automated tools.  “Thoughtful” commenting, as I call it, adds value to the conversation, and makes the internet…»

Many of my clients tend to start out an engagement by making various website changes, and often they are even already in the middle of, or about to embark on, a complete website redesign. There are numerous articles and books about how to optimize website designs, but for SEO and Paid Search, there seem to…»

SEO Tools, particularly website audit ones like Xenu Link Sleuth or PowerMapper SortSite, can sometimes take a long time to run when examining particularly large websites.  Occasionally you may even need to reboot your machine for some other reason, which then ruins some particular run of these tools, forcing you to start over. I recently…»

There are many ways to go about getting links;  the different methods vary widely.  I recently helped some clients with their linking strategies, and when I did, I researched a wide range of approaches from the perspective of a number of characteristics. This article presents a massive comparison chart that may even make you reconsider…»

If you want to “Bring Back the SEO Cup”, you would do well to emulate the folks who designed and built the “Stars and Stripes” yacht back in 1986 and ensure that your website has a highly optimized design. There are a number of SEO design principles for website architecture that have been extensively written…»

It’s often said that you should simply “write great content for your users” in order to do well from an SEO perspective.  I think it should be more correctly stated as:  “Write great content about a topic that your users care about and which few have done a good job addressing”.  There are many aspects…»

Of the major disciplines in SEO, architecture is perhaps the most important of all.  This is because if you don’t take into account Google crawling behavior and Google can’t properly spider your website and discover your content, then it won’t matter if it’s the right content, whether it’s optimized, or whether you have obtained any…»

Search Engine Tools are a dime a dozen, but most only do a very tiny micro-task; substantially useful tools are few and far between.  Here are my personal favorite free search optimization tools for SEO; some may be familiar but hopefully there’s a few surprises in here for you