Archive for Ted Ives

It has long been known that on-page optimization, which typically focuses on document length and keyword density, can be aided by inclusion of words that are related to the target keyword.  Related words aid ranking but can also improve the usefulness of the overall text, its readability, and the degree to which the document appears…»

Doing some work for a client with a fairly new site recently, I noticed their home page has a toolbar PageRank of 7, and they achieved that almost entirely by having a site-wide link on a PageRank 9 website.  Finally, now that have I seen enough cases like this, I think it’s possible to estimate…»

The very natures of Paid Search and Organic Search may seem different,  but they are actually substantially similar.  Most folks specialize in one or the other, but comparatively few excel in both.  This has resulted in a severe lack of cross-pollination between the two fields, other than in the area of keyword research. Where overlap…»

Create lots of optimized, keyword-targeted content on your website, make sure it can be spidered, and get numerous high-quality links to it.

Over the last few years in the oil industry, a popular theory has arisen that all of the world’s easily obtainable oil is running out.  The problem of increasingly difficult-to-extract oil is also compounded by the fact that oil producing countries are in many cases third-world nations that are industrializing and are now consuming more…»

Search Engine Optimization for Apple’s mobile platforms is a little confusing in that, by “SEO” some people mean, variously: “writing your app to work well on the platform”, “ranking high on the iTunes app store”, and “ranking high on Google and other search engines”. Here we’ll attempt to address all of these, and we’ll also…»

I was reading a book by a friend, Professor Hersh Shefrin of the Leavey School of Business at Santa Clara University, on how managers in companies can apply principles of behavioral finance to make better decisions,  and came across a *great* table.  In it, Prof. Shefrin lists all of the common sources of behavioral bias…»

In Part 1, we came up with a standard decay curve by position that can be used to estimate Click-Through Rate, provided you know how many clicks  are available.  In this posting we’ll extend that to provide two ways of estimating organic search traffic potential, complete with a downloadable spreadsheet.  One approach is for keywords…»

As an SEO practicioner, you will often find yourself in the position of having to estimate traffic potential.  If you’re like me, you’ve probably used the AdWords Keyword Research Tool to do this.  Most people do this with “Exact Match” turned on and use the “Local Searches” number, then make assumptions about what position they…»