Archive for Ted Ives

“Local search” is a term used for searching on websites that let you find different types of businesses in a geographic area.  These can be map sites, search engines, yellow pages sites, or local directories.  Unlike traditional organic search optimization, there are numerous places you must go to create, correct, and optimize your business’ listing,…»

Last year, some people from the academic community who hadn’t been snatched up yet by Google or Bing did a really interesting study.   Rather than simply researching factor correlations to rankings, as SEOMoz does a great job of doing every so often, they used machine learning techniques to create their own search engine, and…»

Google and Bing are in an arms race.  The two weapons they are deploying are datacenters and Ph.D.’s, which are substitutable for each other.  If a Ph.D. comes out with a way to store or index data that is 5% more efficient,  this can result in hundreds of *millions* of dollars of savings in datacenter…»

In our recent post, High-End SEO on a Low-End Budget, we briefly mentioned Bruce Clay’s SEOToolSet®.  This is a great subscription service that has been around for a long time and has recently gone through a major upgrade – here we’ll take some more time to run through the service in detail. Bruce is one…»

Meta-descriptions are critical for two reasons; they are used by Google in the ranking process, and they are ultimately responsible for the Click-through-rate that your page will experience. A properly written meta-description will stand out and have users clicking on it more often than it simply deserves based on its position in the SERPs; a…»

PDF files, just like web pages, can be optimized to rank highly on Google.  Many SEOs recommend steering away from PDF files as much as possible, but they are ranking all over the place on Google, so I wouldn’t particularly avoid using them.  In fact, if you’ve gone through some effort to make a professionally-formatted…»

Tumblr is in a category of sites called “microblogging”, which, depending on who you talk to, may or may not include Twitter, but probably includes Posterous. Essentially these sites allow you to rapidly create blog postings and can be thought of as “blogger 2.0” websites.  It’s interesting that old ideas on the internet often come…»

Last week we covered the basics of SEO for YouTube – this week we will run through some of the more advanced techniques I came across when researching this topic

Optimizing for more YouTube views, and building a subscriber base, is something I must admit I have little experience with, but a friend of mine recently asked me for some advice on this, so I’ve done a pretty exhaustive survey of various material and postings. The following ideas look like sensible basic optimization tips.  There…»