Important note – before reading this article, read the previous posting “SEO for Local Search: The Complete Guide“.
Before going into the list of advanced ranking techniques for Local Search I’ve uncovered reviewing a myriad of other folk’s postings, let’s talk about what proof is available first.
David Mihm does a *great* yearly survey of local search experts on what variables they believe are important for Local search, very similar to what SEOMoz runs for overall organic search.
It’s important to note that it’s well established (read the book “Supercrunchers” if you’re not convinced) that experts are great at determining what variables matter, but figuring out importance or weightings is best left to machine-learning, or statistical reverse-engineering exercises.
Fortunately, the folks at SEOMoz have done some correlation analysis of some of the Local Search ranking factors Read on »