Archive for the ‘Online Marketing Strategy’ Category

The Art of SEOLet’s say you were stranded on a desert island with no landing strip and surrounded by terrible rocks and breakers such that no boat would be willing to rescue you – without even coconuts to sustain you.  But in the midst of this you somehow had an internet connection, so you could throw together a quick lead-gen business, and then through PayPal you could transfer money to some shipping company who would then drop food, Dr. Pepper, and other essentials down onto you via parachute in exchange for your earnings. Read on »

There are a ton of great free tools out there, but there comes a point where you need to actually shell out a little money for tools if you’d like to accomplish some substantial results from an SEO standpoint.  If you’re an in-house SEO doing it all, you’ll  need tools for the six major pieces of SEO – Keyword Research, Architecture Analysis, Performance Tracking, Content Optimization, Linking Analysis, and (optionally) Monetization.  For Monetization, Google AdSense is pretty hard to beat, at least if you have under 500,000 page views, and the AdWords Keyword tool does a great job on the Keyword Research front, so in this posting we’ll focus on the other four areas.

The following tools are great values and add up to well under $100.00 a month Read on »

"Thank you very much" for the SEO Badge, Mr. President!*

Today, in the spirit of Wired Magazine’s “wired/tired/expired” series,  we’re going to run through some online marketing terms that have become downright “square”, and either are being, or should be replaced by, a more “hip” counterpart. This one goes to eleven!

Read on »

You see it every week.  A search engine makes an announcement, and everyone blogs something along the lines of:

“hey, there was an announcement – I have no idea what it means but here’s a bunch of SEO ramblings so I can sound like I’m writing a blog posting – I hope I got this out quick enough – what does everyone else think about this”?

The following is a make-your-own SEO blog post formula.  The approach is outlined in my earlier posting on formula-based content;  just spin the following into thousands of versions, and then you can skip reading about 50% of the blog postings that go up every week on SEO – a massive timesaver.  It starts out a little dry, but quickly devolves into inside SEO jokes  – enjoy! Read on »

They forgot "Be"

They forgot "Be"

There is a company that has been doing content scraping on a level that’s really unimaginable, to the point that it can be regarded as a completely different business model than most others that do this.  Like many of the sites you’ve seen out there, its approach is to spider the web and copy other people’s content, then subsections of content are “mashed” together and presented to end-users – essentially auto-generated web pages.

The difference between this company and the myriad of other scrapers our there is in the “mashing up” process Read on »