Archive for the ‘SEO Architecture’ Category

Also...it goes without saying...don't use "frames" or anything "flash"-y

Also...of course...don't use "frames" or anything "flash"-y

Many of my clients tend to start out an engagement by making various website changes, and often they are even already in the middle of, or about to embark on, a complete website redesign.

There are numerous articles and books about how to optimize website designs, but for SEO and Paid Search, there seem to always be some issues that perenially come up (the “usual suspects”) – all  well worth highlighting.

Here is a standard, quick checklist I’ve developed for use with new and existing websites, to ensure the website is optimized for SEO and PPC purposes. Read on »

Provisioning a Server in Days of Yore

Provisioning a Server in The Good Old Days

SEO Tools, particularly website audit ones like Xenu Link Sleuth or PowerMapper SortSite, can sometimes take a long time to run when examining particularly large websites.  Occasionally you may even need to reboot your machine for some other reason, which then ruins some particular run of these tools, forcing you to start over.

I recently got frustrated with this (and my laptop hitting near-Fahrenheit-451*-levels when doing site audits) and began looking for cheap solutions for running Windows software remotely.

*R.I.P. Ray Bradbury!

Why Cheap “VPS” Services Seem Like a *Really* Bad Idea
My understanding of most VPS (virtual private server) services is, they aren’t necessarily virtual private servers in actuality – most are merely an *account* on a virtual private server, Read on »

Optimization of Design Can Lead to *Big* Wins

Optimization of Design Led to a BIG Win

If you want to “Bring Back the SEO Cup”, you would do well to emulate the folks who designed and built the “Stars and Stripes” yacht back in 1986 and ensure that your website has a highly optimized design.

There are a number of SEO design principles for website architecture that have been extensively written on in the industry, including “Mapping Keywords to Content”, “Siloing”,  “Keeping Your Website Shallow”, “PageRank Sculpting”, and “Internal Anchor Text Sculpting”.  These principles are important because although you may not be able to control how much the outside world links to you, how your website is organized is completely under your own control, so you should take full advantage of your options in designing it.

This article will walk through the theoretical basis of each, so you can understand not only how to apply these principles, but *why* you should.

*Shout-out to my father, Dave Ives, who wrote an early Fast Fourier
Transform computer program that ended up being
used to help optimize
the hydrodynamic design of the Stars and Stripes ’87 – great work Dad!

Read on »

Must!.....Document!.....Googles!.....Crawlers!

Must.....Document.....Google's.....Crawlers!

Of the major disciplines in SEO, architecture is perhaps the most important of all.  This is because if you don’t take into account Google crawling behavior and Google can’t properly spider your website and discover your content, then it won’t matter if it’s the right content, whether it’s optimized, or whether you have obtained any links to it.   It may as well not exist if Google can’t discover it.

You’re probably familiar with Google’s spider program, Googlebot, but there are many other ways that Google visits your website.  This posting will attempt to pull them all together, and raises some open questions about Google crawling behavior for the community because some aspects of Google’s numerous spiders are still relatively mysterious. Read on »

These Tools Are The Greatest Invention Since This Thing

These Tools Are The Greatest Invention Since This Thing

Search Engine Tools are a dime a dozen, but most only do a very tiny micro-task; substantially useful tools are few and far between.  Here are my personal favorite free search optimization tools for SEO; some may be familiar but hopefully there’s a few surprises in here for you Read on »

SEO News

SEO News

For some time now, I’ve been developing a personal news aggregation website focused completely on SEO.  I’ve decided to go ahead and make it available to the community at large.

Here’s the features:

Read on »

SEO Enlightenment

SEO Enlightenment

Create lots of optimized, keyword-targeted content on your website, make sure it can be spidered, and get numerous high-quality links to it.

Rankings Explained

Rankings Explained. Any Questions? *click to enlarge*

Last year, some people from the academic community who hadn’t been snatched up yet by Google or Bing did a really interesting study.   Rather than simply researching factor correlations to rankings, as SEOMoz does a great job of doing every so often, they used machine learning techniques to create their own search engine, and trained it to reproduce results similar to Google.  After the training process, they extracted the ranking factors from their trained engine and published them and presented on them at an industry conference.  They were able, for the queries they trained on, to correctly predict Read on »

y SEOToolset

Bruce Clay's SEOToolset *click to enlarge*

In our recent post, High-End SEO on a Low-End Budget, we briefly mentioned Bruce Clay’s SEOToolSet®.  This is a great subscription service that has been around for a long time and has recently gone through a major upgrade – here we’ll take some more time to run through the service in detail.

Bruce is one of the original SEOs from back in the day, and his company provides a wide variety of training classes, SEO services, and even access to its proprietary optimization toolset.  In a nutshell, this subscription service contains Read on »

meta-description

Black Hat SEOs of Yesteryear Working on a Meta-Description

Meta-descriptions are critical for two reasons; they are used by Google in the ranking process, and they are ultimately responsible for the Click-through-rate that your page will experience.

A properly written meta-description will stand out and have users clicking on it more often than it simply deserves based on its position in the SERPs; a poorly written one may garner as few as zero clicks.  Here we’ll detail best practices for writing your Read on »