Archive for the ‘SEO Architecture’ Category

1-2-3, That's How Elementary It's Gonna Be

Last week we covered the basics of SEO for YouTube – this week we will run through some of the more advanced techniques I came across when researching this topic Read on »

The Art of SEOLet’s say you were stranded on a desert island with no landing strip and surrounded by terrible rocks and breakers such that no boat would be willing to rescue you – without even coconuts to sustain you.  But in the midst of this you somehow had an internet connection, so you could throw together a quick lead-gen business, and then through PayPal you could transfer money to some shipping company who would then drop food, Dr. Pepper, and other essentials down onto you via parachute in exchange for your earnings. Read on »

There are a ton of great free tools out there, but there comes a point where you need to actually shell out a little money for tools if you’d like to accomplish some substantial results from an SEO standpoint.  If you’re an in-house SEO doing it all, you’ll  need tools for the six major pieces of SEO – Keyword Research, Architecture Analysis, Performance Tracking, Content Optimization, Linking Analysis, and (optionally) Monetization.  For Monetization, Google AdSense is pretty hard to beat, at least if you have under 500,000 page views, and the AdWords Keyword tool does a great job on the Keyword Research front, so in this posting we’ll focus on the other four areas.

The following tools are great values and add up to well under $100.00 a month Read on »

Scotty Setting Up Alternate Content For Romulanbot's User-Agent

Scotty Setting Up Alternate Content For Romulanbot

I am not a fan of the million tiny SEO tools which barely do anything, that can be found on site after site, but every so often someone puts something out that does some heavy lifting and is extremely useful.  Every so often when I come across a great free SEO tool that’s worth looking at I’ll do a rundown here.

One old-school, great SEO tool that has been around for awhile is Rex Swain’s HTTP Viewer.

It allows you to examine a single page’s HTTP header (or headers, if it redirects in a chain), and see what is returned Read on »

We will seo no page before its timeAre domains like a fine wine, improving with age (from a SERP ranking perspective)? Contrary to what you may have heard previously, the answer is a resounding – YES.

[***Note - this entry was composed a few weeks ago, as part of my process for queuing up sufficient content for this blog.  But today I saw that Rand Fishkin does some debunking of domain age in a Whiteboard Friday today - so I decided to push this posting out - sorry Rand, I must disagree! ***]

First, some background. Google filed a patent application in 1995 which was granted in 2008 titled “Information retrieval based on historical data”. It talks about scoring a document based on the document’s inception date which could be determined in a number of ways Read on »

houston, we have a problem

Houston, We Have a Problem!

I was examining backlinks for a website today and noticed that it had two backlinks from the same page (names obscured to protect the innocent):

http://www.foo.com/index.html

http://foo.com/index.html

That’s neither here nor there for the site I was looking at, but it indicates a huge problem for the “foo.com” site where the backlinks are coming from.

A user can type in either Read on »

Lunar Site Map

Lunar "Site Map".... *** Click here for larger size ***

With all of the other products besides its search engine that Google has branched out into, some aspects of SEO are actually important to Google itself, ironically.    It may be surprising to some that Google itself has a sitemap so that search engine spiders can properly index their empire, located at http://www.google.com/sitemap.xml

It’s fun from time to time to check this out and see what Google is up to.   Surprisingly, there is a TON of junk in there – Firefox plug-ins that no longer exists, products that Google has discontinued, individual entries calling out various JPG images which seems really odd, and so on – in fact, a number of Read on »

Students who study Latin commonly translate some of Caesar’s account of “The Gallic Wars”, where he begins by saying “All of Gaul [now France] is divided into three parts.” The three parts he named were Acquitania, Belgium, and “those who call themselves Celts or Gauls”. Yes, I know that last part wasn’t really a “part”, it was “people who call themselves something”. Clearly Caesar was a better general than he was a writer. ;-)

Similarly however, Caesar may just as well have said “all of SEO is divided into three parts: Content, Architecture, Read on »