PDF files, just like web pages, can be optimized to rank highly on Google. Many SEOs recommend steering away from PDF files as much as possible, but they are ranking all over the place on Google, so I wouldn’t particularly avoid using them. In fact, if you’ve gone through some effort to make a professionally-formatted PDF file, one might argue it’s likely to be higher “quality” content than the average run-of-the-mill web page. I would not rule out Google even slightly favoring PDF files for this reason Full article»
Tumblr is in a category of sites called “microblogging”, which, depending on who you talk to, may or may not include Twitter, but probably includes Posterous.
Essentially these sites allow you to rapidly create blog postings and can be thought of as “blogger 2.0″ websites. It’s interesting that old ideas on the internet often come back around for a second, and better run. Full article»
Optimizing for more YouTube views, and building a subscriber base, is something I must admit I have little experience with, but a friend of mine recently asked me for some advice on this, so I’ve done a pretty exhaustive survey of various material and postings. The following ideas look like sensible basic optimization tips. There were so many ideas I had to break it into three postings – this one, an upcoming “Advanced Tips” posting, and an upcoming Full article»
You’ve probably had to research internet usage at some point – whether to figure out browser usage percentages so you can decide which browsers to bother supporting, looking at internet usage by country for a business looking to expand geographically, or any other myriad of reasons. Like me, you probably did this by doing a ton of Google searches. Well, I ran across a site that aggregates much of that information, and also the sources for the rest of it, all in one convenient spot Full article»
Let’s say you were stranded on a desert island, per our previous scenario, have your positioning book in hand so you can properly straighten out the product you’re trying to sell with your burgeoning lead-gen business, you’ve SEO’d (is that a verb?) your lead-gen site with the help of your SEO reference book, and you’re having trouble getting to sleep at night due to wild monkeys screeching as they bang coconuts together. What business biography would be really beneficial?
Well, if you want to get some sleep, don’t get Full article»
Let’s say you were stranded on a desert island, as in our previous scenario, but luckily managed to land a number of marketing consulting gigs with your remote internet connection, so you could earn some money helping companies straighten out their marketing (and receive Dr. Pepper etc. via parachute drop by transferring money to some shipping company via PayPal). And let’s say you could start out with only ONE book on marketing.
My choice would be Full article»