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With all of the other products besides its search engine that Google has branched out into, some aspects of SEO are actually important to Google itself, ironically.    It may be surprising to some that Google itself has a sitemap so that search engine spiders can properly index their empire, located at http://www.google.com/sitemap.xml

It’s fun from time to time to check this out and see what Google is up to.   Surprisingly, there is a TON of junk in there – Firefox plug-ins that no longer exists, products that Google has discontinued, individual entries calling out various JPG images which seems really odd, and so on – in fact, a number of Full article»

Does fresh content rank better?  Google filed a patent application in 1995 which was granted in 2008 titled “Information retrieval based on historical data“. It talks about scoring a document based on a number of factors, including a documents “freshness” which could be determined in a number of ways.

Does Google use this approach however?  Well, in the most shockingly short video by Matt Cutts I have ever seen, he gives a resounding Full article»

Students who study Latin commonly translate some of Caesar’s account of “The Gallic Wars”, where he begins by saying “All of Gaul [now France] is divided into three parts.” The three parts he named were Acquitania, Belgium, and “those who call themselves Celts or Gauls”. Yes, I know that last part wasn’t really a “part”, it was “people who call themselves something”. Clearly Caesar was a better general than he was a writer. ;-)

Similarly however, Caesar may just as well have said “all of SEO is divided into three parts: Content, Architecture, Full article»