Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look!
Search Engine Tools are a dime a dozen, but most only do a very tiny micro-task; substantially useful tools are few and far between. Here are my personal favorite free search optimization tools for SEO; some may be familiar but hopefully there’s a few surprises in here for you.
Snippet Preview Tool
This allows you to enter in titles and meta-descriptions and test out how they are likely to appear on Google. An invaluable search engine tool.
Search Engine Reports Free Bulk Rank Checker
This search engine tool is perfect for running a quick search engine ranking check on a prospect – drop a ton of terms in and it will bring back their ranking positions (not which page that is ranking exactly, just its rank – but that’s a fast way to assess someone’s situation).
I had previously reviewed a great site called textalyser which can perform a frequency analysis of documents. If there is more than one URL to analzye though, it requires pasting in the text which is cumbersome. I usually use textalyser and paste in the text from the top web pages ranking for a term to discover what related words I should be using when doing on-page optimization for that term.
But I recently found this *fantastic* search engine tool…”LSI Keywords”. Ignore the name, let’s not argue about what LSI is, it’s a misuse of the term…but this tool will actually go retrieve the top 5 results on its own for your search, eliminating the manual steps of grabbing the URLs from the search engine and copying and pasting the content into the tool. It also lays out the frequency charts for the unigrams, bigrams, and trigrams right next to each other so you don’t have to scroll down below the fold to see the top terms. This is a *great* search engine tool, a huge timesaver.
Xenu Link Sleuth
The myth, the legend. Perfect for finding broken links and much much more.
This is starting to take some of the mantel away from Xenu; it can be used to check many kinds of SEO issues on a website, and is an ideal tool for performing a quick site audit.
I don’t use the mozBar; not because I’m not a moz fan, but I’m trying to keep myself from being dependent on SEOMoz’s tools. My theory is, SEOMoz is so effective and popular it seems to be taking over the entire SEO world…so if I want to compete with people who are SEOMoz believers and aficionados, then if I use search engine tools and techniques from elsewhere, perhaps that will give me an edge. The SEOQuake toolbar is great for rapidly doing a competitive analysis on a SERP.
GoRank Keyword Density Analyzer
I use this to check out keyword density and other metrics on the top search engine results pages that are ranking for whatever term I’m trying to optimize for; it can help in figuring out how long the document should be, how often the keyword should be used, and so on. If you’re a fan of extensive on-page optimization, you’ll really appreciate this search engine tool.
This tool provides a quick way to check page speed and image sizes, without having to install Firefox or Chrome plug-ins. Since search engines now take into account page speed, using something like this is an important step in any search engine optimization audit.
Niels Bosma’s Excel SEO Tools
I have to confess, I have had zero time to evaluate this personally yet, but its feature set is extremely exciting and it comes recommended by some very knowledgeable people. There are a *ton* of functions this provides including the ability to scrape data from websites, manipulate backlinks, analyze analytics data, and more. It looks so promising I felt it would be a crime to leave it out – I hope to put some time into using it soon.
Online Sales Google SERP Bookmarklet
To use this search engine tool, just go to the website, click on the green button and drag it into your bookmark toolbar. Then whenever you do a Google search, hit the button and it will transform the search engine results page into separate, nicely pasteable, titles and URLs. It’s a super-useful tool.
Well, that’s our roundup – what’s *your* favorite free SEO tool? Let us know below!