This is a bit of a rant. There are a variety of annoyances I’ve been encountering with Google’s Advertising and Analytics products, and I thought I’d collect them here. It’s written as a sort of a letter to the Google product teams (addressing them as “you” and so on).
Not to say they are not doing a great job on a lot of fronts! I love the attribution features in Google Analytics…the mobile support AdWords added last year (although problematic) may, admittedly, have been the only realistic way to support mobile devices in a reasonable way; they really do have a lot going on.
Here are some very low-hanging fruit for improvement though Read on »